![]() The user deserves a share because their attention is being used up a little bit by ads. Speaking to CCN.com, Brendan Eich, founder, president and CEO of Brave said: The token will also enable users to be rewarded for their engagement. Many users also appreciate the fact that the Brave browser does not track their online activity.īAT is positioned to reform the ad-tech ecosystem because it can privately monitor and anonymously confirm user intent at the browser level which allows for the development of rich metrics for user attention. The Brave browser was developed as a solution for web users frustrated with the pervasive advertising that slows data connections and clogs web pages with tracking pixels, scripts and ads. Brave, a browser that improves browsing speed by eliminating unwanted ads, has announced a new blockchain-based digital advertising platform using an Ethereum-based unit of exchange called the Basic Attention Token (BAT) to support a more efficient, transparent and decentralized Internet advertising marketplace.īAT will allow publishers, advertisers, and users to connect in an online environment that reduces fraud, privacy violations and “malvertisements” while increasing publisher revenue. ![]()
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